This study aims to determine the coastal area development strategy as a tourism object
implemented in Barru Regency. The design of this research is descriptive qualitative. The
subjects of this research are the Head of the Tourism Office, community leaders around
Pantai Laguna Desa Pao-Pao Kecamatan Tanete Rilau Kabupaten Barru Beach, Ujung
Batu Beach and Ujungnge Beach, the Merchant Community at Pantai Laguna Desa PaoPao Kecamatan Tanete Rilau Kabupaten Barru Beach, and private partners working on the
beach. The research instrument is the researcher himself. Data collection techniques used
in this study were interviews, observation, and documentation. The technique of checking
the validity of the data uses source triangulation, while the data analysis technique consists
of data reduction, data presentation, and drawing conclusions/verification. The strategy of
developing coastal areas as a tourism object in Barru Regency. Development of coastal
areas is expected to provide optimal Regional Original Income, increasing the standard of
living of the community and increasing the welfare of the community, however, this has not
been achieved because the development strategy is not yet optimal.
Keywords: Strategy, Coastal Area Development